Radio on the Internet, and the New Syndication
10 April 2009 | By mike-kgmi in UncategorizedWoohoo!! KGMI is finally streaming on the Internet! I understand that nearly all the kinks have been worked out. You can check it out from our home page if you haven’t already. But I can’t help but ponder the potential consequences of this brave new medium.
Specifically how the Internet might affect syndicated radio programming. I wouldn’t doubt that Rush Limbaugh and the other traditionally syndicated talk show hosts are in a position to profit no matter where they are broadcast from, after all most of them have agreed to let KGMI and nearly every other technically-advanced radio station put their shows online. But nearly every technically-advanced radio listener knows that this means KGMI is no longer their only source for Rush. They can now choose from more than 400 different streaming radio stations (according to RadioTime.com) that carry Rush’s show, and they can even choose different times to listen to it.
On the other hand, I think online streaming could provide greater opportunities for local talk show programming. As online streaming gradually makes the big syndicated shows less exclusive to any regional radio station, I think that local programs, whether listeners hear them on the radio or the Internet, will be the only shows that local advertisers can guarantee are being heard in their region. Search the Internet over, and you will find nothing that targets Whatcom County better than shows like “The Morning Show with Joe & Patti,” “Radio Real Estate,” “The Whatcom Report,” or “P.M. Bellingham.” And now that anybody with a modem can tune in, could local shows like ours even become the next wave of “syndicated” programming?
12 April 2009 | BarnCat Said:
I’ve said it here and there elsewhere, but I’m all for more local programming. I get enough internet radio just from these blogs lol btw, we need more bloggers.
C’mon people, pump up the volume. 
On the streaming radio tip, Someone once told me that They think the next big thing is going to be Internet Radio. I applied for that once as a job from a craigs list ad, the company was looking for hosts and they’d provide the equipment to use work-at-home if the prospective employee {me or whomever} could provide interesting topics, shows, guests/call-ins to fill their offered one hour time slots. I chose too many topics off the list to air, probably too hectic and eclectic lol.
Positions were limited though, but the demand and the trend seemed definitely there. All you guys’d need is more exposure and you’ll have more fishers than your stream can handle.